Whether you are a beginner, taking your first fledgling trips around the local 9 or a expert golfer ready to trade up, choosing the right clubs to conquer the greens and make your game better is vital to your enjoyment of the game of golf. A good golf store carries enough brands of clubs to truly boggle the mind. But, you can always go with what you know, and pick clubs from the big three.
A 1979 upstart, Taylor Made has made a name for itself in the golf world. Gary Adams, founder and owner, introduced the first metal woods back in 1978. Taylor Made currently markets its newest woods with something it calls Flight Control Technology. FCT allows golfers better shot shaping ability through the multidimension adjustments that can be made to their R9 metal woods. The Taylor Made brand's leadership position is reinforced through the play of the golf professionals that rely on their equipment, including 2010 PGA Champion Martin Kaymer, 2010 LPGA U.S. Open Champion Paula Creamer along with other notables like Dustin Johnson and Ryan Palmer.
The Callaway brand was started as the brainchild of wine maker, Ely Callaway. Unless you're a wine aficionado, you may have never heard of Callaway Vineyards, but it was from the profits made on the land that Callaway was able to raise the funds to buy Hickory Stick. From there, the brand took off and today Callaway is one of the most recognized names in golf. The company continues to branch out, snapping up other legendary golf brand names like Ben Hogan Golf while diversifying their line of product offerings including apparel, Top Flight golf balls and the popular Odyssey brand putters. Big names to play Callaway clubs include Phil Mickelson and Ernie Els.
Ping is one of the most recognized brands in golf today. And, it's not just for positive reasons. The name Ping stems from the sound that the original putter made when struck. Ping clubs are known for producing a large sweet spot, but they've also been maligned for their introduction of the Ping Eye 2, which they made from 1985 to 1989. The Ping Eye 2 had a square grooved club face, a groove format that has been ruled illegal on the PGA tour. No one makes square grooved clubs anymore and today, the Ping brand is a PGA favorite with long hitters like Bubba Watson and Hunter Mahan.