Golf clubs are purchased for various reasons, including looks, reputation and popularity. Far too often, however, important variables are not considered. One big one is shaft type. Drivers especially have benefited significantly by the technological improvements to golf club shafts in recent years.
Fujikura golf shafts are seen on many drivers on the PGA Tour as well as on the clubs of regular golfers all over the world. Fujikura shafts are regarded by many pros and clubmakers as the world's premier aftermarket golf shafts. Fujikura also produces shafts for club makers including Adams Golf, Callaway Golf, Cleveland Golf, Cobra Golf, Mizuno Golf, Ping Golf, Titleist and Taylor Made Golf.
UST/Mamiya golf shafts burst onto the scene as a result of the 1999 Masters tournament champion, Jose Maria Olazabal, who played the ProForce 75 Gold shaft. The ProForce line of shafts, with its bright yellow and purple color, stood out from the other mostly black or gray shafts that were currently being played on the PGA Tour at that time. The golfing public saw Olazabal and his bright yellow shaft and had to have one, resulting in seemingly overnight success for UST.
Matrix Golf Shafts
Matrix Golf Shafts produces high-performance shafts for use on the PGA Tour as well as for weekend golfers. Matrix shafts, with their flashy graphics, have become a dominant force on the PGA Tour as well as in the golf retail shop. Matrix shafts can be found on factory clubs including those from Adams Golf, Callaway Golf, Cobra Golf, Nike Golf, Ping Golf, Titleist and Taylor Made Golf.